Archive for March 2011
Change is inevitable – except from a vending machine.
- Robert C. Gallagher
Thinking of a logo for a business is stressful. After all, it is the business summed up in a small image that will be on everything associated with it. I should know…it took forever to come up with a name for my business and even longer to create the logo. It is even harder to create a logo that will be be timeless and still work 10 years from now.
The new trend, it seems, is businesses changing up their logos. Some change is good and some change is just bad.
So here is my “What’s New” & “What’s Ew” this week:
Walmart’s logo has evolved a lot since 1962. But so has the business. It started as a small retail store in Texas and now all of a sudden there is one down the road from everyone. But this time, Walmart really did it right. They kept the elements that made the original logo what was recognizable. They updated the blue to a more modern color. And the star is still incorporated, but much cleaner and has a bit more emphasis than it did before. Also, the star can be used on it’s own if they ever wanted. They have used the star as their favicon (that small symbol that sometimes appears in the broswer bar.) I mentioned this type of element in a previous post about branding. This gives the logo more options in it’s branding. This change is GOOD!
Belk’s new logo, in my opinion, is “ew!” I am not really sure that this hit’s home with their clientelle. Hip, young girls do not shop here – so why go with a young logo? Also, for some reason, it reminds me of the adidas’ logo. The 3 leaves the lower case font choice. To me the old Belk logo conveyed that classic southern retail store. I say in 5 years, they will change it again.This change is NOT SO GOOD!
You think company’s don’t realize that their logos are disasters? Let’s take a gander at Exhibit A:
I don’t even know where to start with this one…. I mean, what were they thinking here? The GAP logo was one of the most recognizable retail logos ever! It is clean, simple, easy to read, and looked great stamped on the back of their over-priced, perfectly distressed jeans. Why would they even attempt to go with this!? It looks like one of the themes you can choose from a Word template or PowerPoint presentation. Did an agency do this or the CEO’s 13 year old kid who got a laptop and took Word for a spin?
After the release of the logo they switched right back to the old one in the same weej,
What’s the moral of this rant? Don’t fix what ain’t broken…